How to increase the conversion in the sales chain: real-life experience
One more speaker has joined tomorrow's SNCE conference - Tatiana Gaponenko, the Head of marketing department at ActiveCloud. She will tell how to increase conversion in the sales chain. Her report will be focused on integrated marketing campaigns.
Key aspects of the report:
- online vs. offline activities: what is effective in particular segment;
- choosing suitable chain of activities as a cornerstone of lead generation success;
- integration of contextually targeted advertising with the selection of target audience from social networks;
- what should not be expected from digital-marketing;
- real-life experience of using a variety of online activities.
Tatiana Gaponenko is a head of marketing teams in large IT-companies for 11 years. Since 2010 she takes part in the development of cloud technologies in Softline. Since 2015, she is in charge of marketing department of ActiveCloud (GC Softline) - one of the three largest cloud providers.
Still not registered for SNCE? Today is the last day.
See you tomorrow, April 26, 2016 at Courtyard Marriott Hotel, Moscow
About new partner East-West Digital News19.01.2015
East-West Digital News, the leading international resource on digital industries in Russia, provides news, business analysis and industry reports pertaining to the Internet, e-commerce, mobile and telecom markets as well as software and hardware innovation. A consulting branch, East-West Digital Consulting, provides market players with assistance for their business development in Russia.
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