How to increase the conversion in the sales chain: real-life experience

One more speaker has joined tomorrow's SNCE conference - Tatiana Gaponenko, the Head of marketing department at ActiveCloud. She will tell how to increase conversion in the sales chain. Her report will be focused on integrated marketing campaigns.

 

 

 

 

Key aspects of the report:

- online vs. offline activities: what is effective in particular segment;

- choosing suitable chain of activities as a cornerstone of lead generation success;

- integration of contextually targeted advertising with the selection of target audience from social networks;

- what should not be expected from digital-marketing;

- real-life experience of using a variety of online activities.

Tatiana Gaponenko is a head of marketing teams in large IT-companies for 11 years. Since 2010 she takes part in the development of cloud technologies in Softline. Since 2015, she is in charge of marketing department of ActiveCloud (GC Softline) - one of the three largest cloud providers.

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See you tomorrow, April 26, 2016 at Courtyard Marriott Hotel, Moscow