KPI Measurement in Digital Marketing: From Customer and Provider's Point of View

KPI Measurement in Digital Marketing: From Customer and Provider's Point of View

What are the criteria for evaluating the advertising campaign on the Internet and how to change an approach to KPI measurement in Digital Marketing? These questions will be answered by the speakers of SNCE: the development director of JAMI Advertising Agency Nikolay Syusko and the representative of Beiersdorf (NIVEA and NIVEA MEN) Yuriy Parsamov.

They will deliver their report in a new format: questions will be disclosed from the standpoint of a digital marketing service customer and service provider.

Topic of the report: Evolution of Advertisers: How approach to KPI Measurement in Digital Marketing has been changed

Issues to be covered by the speakers:

How to evaluate the success of an autonomous advertising campaign in the digital. The authors of the report will substantiate the thesis that success can always be measured by the paid and earned (free) media balance. The greater the share of the second component, the more successful a campaign is. The speakers will present a model of proper measurement of earned media and its correlation with paid one. 

How to stimulate the earned media. It's about added value models that enhance this component.

Scorecard. Consolidation of all paid and earned KPIs of an advertising campaign in digital. Setting benchmarks.


Nikolay Syusko is the Development Director of JAMI. He has been working in the advertising for over 10 years. Nikolay Syusko is a gold winner of Sabre Awards for the Coca-Cola campaign. He is a teacher at School of Economics and Business School Masterbrand. He takes part in international advertising festivals as a jury member.

Yuriy Parsamov is the digital marketing manager at Beiersdorf. He develops NIVEA and NIVEA MEN in the owned, paid media and e-commerce. He previously worked for Leo Burnett and Deluxe Interactive, as well as for GFD on the client side.


Do not miss the report in a new format. We look forward to seeing you at SNCE on 26 April!

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