Interested in Sales? Shoot Video!
One bright video can increase sales by five times. Users won't read long text or notice advertising, but they will watch viral video for sure.
The speaker of SNCE, a managing director of Dr.JUNG advertising agency Nikolay Okhitin, will explain using examples why it is so important to focus on video advertising. He will share his experience of working with Periscope, an instrument that has helped to build new brands and make stars of show business popular.
The speaker will discuss the following topics:
- Why one cool video is more effective than ten ordinary ones
- What brands went viral in social networks thanks to the video
- What constitutes a comprehensive content strategy
- What kinds of video content are available for each brand: reviews, life hacking, instructions.
Nikolay Okhitin is the CEO of Dr.JUNG Agency, which is included in DEFA Communication Group. He is an experienced SMM and digital marketing specialist. He supervised The Novaya Pochta Project as well as organized and headed DEFA Interaktiv.
He is published in thematic journals, speaks at conferences and is a member of the jury at Silver Mercury marketing festival.
Projects managed by Nikolay have won more than 30 awards at advertising festivals in Russia and abroad.
Put a question to the speaker at Social Networking Congress & Expo, a congress of digital-marketers and entrepreneurs, which will be held in Moscow on April 26, 2016.
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