Ad campaign influence: Practical tips from Aleksandr Gerasimov

Performance marketing has crossed the limits of context advertising: advertiser has to keep in mind mobile traffic, social networks advertising and video advertising.

How to make ad campaign efficient? What channels to choose and how much does it cost?

These questions will be answered by the speaker of SNCE conference, Aleksandr Gerasimov – online advertising specialist and project manager at Artics Internet Solutions. He will tell about the efficiency of performance advertising campaigns, choosing channels and budget distribution.

 

Presentation is titled “Planning and implementation of effective advertising campaigns on the Internet”.

You’ll find out:

• what is key to successful strategy;
• how to plan and carry out a campaign;
• how much to pay and what to pay for;
• what can help reduce costs;
• how to evaluate campaign efficiency and automate analysis.

 

Presentation is applicable in reality, and all tips could be used in operations.

Aleksandr Gerasimov has nine years of experience in online advertising. Throughout this period, specialist has been involved in web analytics, project management, heading of marketing and advertising teams. Portfolio includes cooperation with Aeroflot, MTS, Aviacassa, Biletix, Tez-tour. He’s currently heading the projects at Artics Internet Solutions.

Ask Aleksandr a question at the conference devoted to digital marketing – SNCE, which will take place on April 26.