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SMM section |
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Moderator: Pavel Gitelman TOoBEeDOo |
| 10:00 a.m. - 10:30 a.m. |
Morning coffee-break |
| 10:30 a.m. - 11:00 a.m. |
PR-news |
Liliya Glazova |
"Preferences of social networks audience, changing these preferences and adaptation to them. Studies on alcohol, automotive and other brands" Thesis
- Social networks: what they are writing about, what they like: message formats, top posts by likes, comments.
- How do companies use social networks (promotion tools) in their work: Formal / informal groups in social networks, the promotion strategy of brand / company in social networks.
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| 11:00 a.m. - 11:30 a.m. |
Internet agency "Dalee" |
Vladislav Vovk |
"SMM-strategy for international brand" |
| 11:30 a.m. - 12:00 p.m. |
BrandSpotter |
Illya Ermolaev and Elizaveta Semirhanova |
"Distinguishing types of users basing on monitoring data – what can it give a brand?" Thesis
- What is “typing” overall: methodology, scope, types of brands, for who it makes sense to deal with the identification of users types.
- Case - a controversial movie of Chanel № 5 with Brand Pitt. Description of social groups of users and their different attitudes towards the brand.
- What identification of users types gives to the brand: careful study of individual subjects of negative and positive, analysis of prospective audiences, identifying folklore about the brand.
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| 12:00 p.m. - 12:30 p.m. |
| Series of lightning talks |
| Qiwi |
Max Gaker |
1. "Communication architecture in social media WIN-WIN" |
| КА Smart Media |
Kadyvkin Kyril |
2. "Ideal content plan or how to make the brand more attractive” |
| Upsale |
Alexander Benedichuk |
3. "Video content and promotion in social media: ways to increase conversion" |
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| 12:30 - 13:00 |
Chocolife.me |
12:30 p.m.- 1:00 p.m. |
"Wow service as customer retention strategy" |
| 1:00 p.m. - 2:00 p.m. |
Coffee-break |
| 2:00 p.m.- 2:40 p.m. |
Hungry boys |
Andrey Zapotochniy |
"How to keep your employees hungry or 30 social media tips for small and medium-size businesses" |
| 2:40 p.m.- 3:20 p.m. |
GreenPR |
Damir Khalilov |
"Sales in social networks" |
| 3:20 p.m. - 4:00 p.m. |
J'son & Partners Consulting |
Oleg Dronov |
"Marketing communications in mobile social networks" Thesis
- Our world became mobile, and yours?
- Social networks became mobile and suggested its users a new form of communication.
- More than half of Facebook users log in from mobile phones.
- Social networks are transforming into platforms for mobile applications.
- Social networks compete with SMS.
- New format of marketing communications - mobile social network.
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| 4:00 p.m.- 16:40 p.m. |
Spbnews |
Yuriy Strofilov |
"Crowd sourcing: prepared impromptu" Thesis
- How to increase quantity of loyal customers using PR-crisis?
- How to find out what consumers really think about your product without expensive marketing research?
- How to use the failure of PR-campaign to increase the loyalty of your customers and what you need to change the situation in real-time mode.
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| 4:40 p.m.- 5:20 p.m. |
GRAPE |
Andreyi Volkov |
"Radio "Captain Obvious": what to pay attention to when administering FB account" Thesis
Three Pillars of FB-page:
- Pillar # 1: NNNN subscribers - who are these people? Why Cossacks are writing a Letter to the Turkish Sultan on your page and why the Sultan of Turkey will never see it?
- Pillar # 2: What do they like? Infographics about cats quoting Churchill vs. Press Release: what works best?
- Pillar # 3: They need answers. "I asked the ash, where is my lover. Ash did not answer me ..." or a few words about Responce Rate.
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| 5:20 p.m.- 6:00 p.m. |
Registratura.Ru |
Sergey Erofeev |
"How to make SMM profitable. KPI in SMM" |
