SNCE Marketing Campaign
SNCE 2013 will piggy back the existing campaigns of its other expos, providing visitors with yet another reason to attend!
CHANNELS
| Channel | Volume | Distribution |
| Advert | 1 000 000 | Industry media and portals |
| Ticket Insert | 550 000 | Industry media and portals |
| Direct Mail (pre-reg) | Wave 1: 40 000 | 4 show postcard mailed to relevant industry contacts |
| Wave 2: 40 000 | Six page, square mailer to relevant industry contacts | |
| Wave 3: 60 000 | Final registration mailer with pull-out keynote flyer to relevant industry contacts | |
| Badge carrier (+ Premier Club) | 14 000 | To all pre-registered visitors |
| Preview magazine | 24 000 | Distributed to the pre-registered database for each event, inserted into industry magazines |
| Event Guide | 10 000 | Distribution at SNCE 2013 to all visitors and exhibitors |
| Seminar / Keynote flyer | 16 000 | Distribution at SNCE 2013 to all visitors, sent out in Badge mailing to all pre-registered visitors, and inserted in mailings by our partners |
| Inclusion in driver e-shots | More than 150 000 | Distributed to relevant industry contacts |
| Dedicated reminder e-shots | Up to 10 000 | Distributed to all pre-reg in the run up to the event |
PR Campaign
The PR campaign will focus on securing coverage in key sector titles. The PR campaign will also focus on the online wealth of e-newsletters, blog sites and e-zines within the industry, as well including some social media sites such as Twitter and LinkedIn.
Data Segmentation
We are going to utilize internal and external data lists. Internal lists will be segmented by job function and main area of activity so that we are targeting by both vertical sector and specific job function. Data will be sorted into a hierarchy of segmentation to ensure the most relevant message is reaching each group. To produce a more targeted campaign giving people with the information they are interested in, we are re-examining our strategy in order to provide relevant, timely and exciting information.
Exhibitor Marketing
We will be running an Exhibitor Webinar, where exhibitors will be advised on the following PR and Marketing activities that they can undertake to promote their presence at either event: Emailing their customers / prospects / clients using our template & logo. Promote SNCE on their website using our banner ads, buttons and links. Insert SNCE material into their existing mailings. Promote SNCE via their customer newsletters. Promote SNCE through their sales force. Use SNCE logo in their press releases, advertising and marketing. Display SNCE literature in their receptions. Use an email signature informing of their presence at SNCE. Send SNCE customized e-tickets to their data lists. Utilize the online Exhibitor Zone containing Marketing & PR Guide, and Technical Manual.
