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East-West Digital News, the leading international resource on digital industries in Russia, provides news, business analysis and industry reports pertaining to the Internet, e-commerce, mobile and telecom markets as well as software and hardware innovation. A consulting branch, East-West Digital Con...

Back in the old days of social media management 2012 we released an article – 10 things agencies must have in a social media management tool. Now that Social media has reached puberty we at Sendible think it’s time to update these rules as much has changed in the world of ...

Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral pa...

What is B2B social selling? There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., to spread the word about products and services to potential customers and clients. Although these definitions encompass the literal meaning of the words “soc...

Are you allowed to use social media at work? For many employees, the answer from management is a definite No. On some level it makes sense, as social media is widely understood to be a time waster. It’s like watching TV: mindless, probably useless, and certainly best suited for af...

Along with the growing popularity of visual content, Instagram is becoming a more logical platform for B2B social media marketing. With 150 million active users that are 15 times more engaged than with Facebook, Instagram can be used to your company’s advantage. While Instagram may have mor...