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SNCE: First Day
Dear participants,
We’re happy to announce that SNCE 2014 has started!
Yesterday, on the 27th of March, it’s been quite obvious that a lot of businessmen and social networks fans have missed SNCE, because, as the experts predicted, the industry has developed incredibly during the last year. The excitement near the exhibition entrance and on the floor, Conference hall and Speed Dealing has been sublime. This has turned into conclusion -- after all, social networks business is made by people, and they gathered in Sokolniki to spend some quality time, to learn and educate, find practical solutions, partners, investors, and create their business empires!
Prior to the exhibition, participants could enjoy a business-tour with visits to Saatchi & Saatchi, Red Keds, Mail.ru and other companies.
“This year mobile and social media have united in one place. We decided to organize two events simultaneously -- MATE (Mobile apps and AR technologies exhibition) and SNCE (Social media exhibition). We’ve also managed to arrange an interesting conference and it’s great that speakers stay till the end to hear presentations and support each other. First day has already brought us lots of positive feedback from visitiors and participants. We appreciate it a lot and love you all!” said Ekaterina Eremina, SNCE coordinator, in her conversation with journalists.
This year, exhibition gathered more than 50 exhibitors of Social Mediasegment: Semantic Force, Brand Analytics (“Ай-Теко”), IQbuzz, Openboomapp and others.
Aleksandr Bakeev and Pavel Gitelman have been chosen as moderators of the first day Conference.
The audience enjoyed listening to 11 outstanding presentations on SMM:
- What do you need to make viral ad in 2014
- Video content for social floors of car manufacturers
- News feed organic advertising -- don’t be a rookie!
- Cross-platform and multi-functional social media
- Algebra to Math. Organizing a SM-experience at the large agency
- 7 secrets of Referral Marketing
- New HR technologies
- YouTube -- Efficient media alternative for TV
- New targeting possibilities for Social Networks. Efficient tools. Practice. Experiences
- Multimedia content: Evolution & Trends
- Hot trends and developments of SMM 2014 have gathered experts at the roundtable.
Speed Dealing section has seen 6 representatives of investment funds: Petr Zhegin (ABRT Venture Fund), Lyudmila Golubkova and Sergey Vasilyev (Starta Capital), Vladimir Grigorashenok (Guard Capital), Arseniy Dabbakh (Rye, Man & Gor securities), Nikita Rogozin (Softline Venture Partners), Aleksey Raymani and Aleksandr Petrakovskiy (EDevelopment) and more than 30 startups.
They’ve chosen most interesting projects for investment: Omega R, Click Out, Мыть Авто (Myt Avto), Life event, News wired, Doha Poker, Recom.ru, Trendo.tv, Double way, Базиум (Bazium).
DEMO zone, organized mutually by SNCE and MATE, has gathered interested visitors to show them famous Google Glass, iWatch with integrated phone, virtual fitting-room for clothing shops, Cubic Robotics assistant robot and a lot more.
Everyone willing to visit SNCE on the 28th of March will see a lot of new interactive events:
- Projects from AGIMA, GRAPE, Socialist and other companies.
- AR testing in new Arealidea’s Air Touch service;
- Nutrion-Прогресс (Nutrion-Progress) app presentation; Fingo: How can one sell furniture via the app; apps for travel industry, machinery, construction etc.
- Hi-Call talking glove presentation;
- Demonstration of an AR football stadium;
- Oculus AR glasses benchmark;
- Prize draws of gadgets, sports wearable devices, promotions and prizes from different companies, etc.
