Yandex.Moment: new aggregator of discounts by Russian Internet giant
Yandex has started to experiment with its own aggregator of discounts. With Yandex.Moment it will be much easier to find out about current promotions in beauty salons and medical centers nearby.
All places located not far from you and where you can get discounted services will be shown to the users within Yandex advertising network and third-party sources as well, for example, Facebook and Instagram. Recently the company has launch testing, but only a narrow range of users and partners are involved in it.
With its new service Yandex plans to bring relevant traffic to the real world. If company has some products that were not bought for some period of time, its owner will make a discount and Yandex will inform about it for a certain fee (participation in testing is free, but in the case of successful launch of the service the Internet giant plans to receive fee for it).
The idea of Yandex.Moment fits into a current trend – hyperlocal advertising. According Aitarget CEO Ilya Lagutin, similar services are already functioning in Facebook and Mail.ru Group, so the development of Yandex.Moment was expected.