Now LinkedIn allows to monitor conversion
Recently, LinkedIn has provided an opportunity for advertisers to monitor social network campaign efficiency.
They will be able to check how many users have conducted a purchase, signed for newsletter or done any other targeted action after reviewing the ad. Previously, one had to use another service for these purposes, for instance, Google. Now, all metrics are collected inside the social network.
Functionality beta testing in July-August 2016 involved 200 companies. They noted that due to this novelty, the average conversion price decreased by 21%. Today, all advertisers can use new LinkedIn functionality: the company says that their amount reaches 1000.
To use this tool, advertisers should add LinkedIn tracking tag to their websites.
In the next few months, LinkedIn with 450 registered users promises to add other tools for advertisers. Various targeting forms will be the first ones.