Yandex now has an official YouTube channel
This channel will provide viewers with videos on digital marketing and modern advertising technologies.
For the sake of convenience all videos are divided into 4 categories:
- Videos dedicated to Metrika (news, peculiarities of settings, customer relationship).
- Videos about peculiarities of work with Yandex Direct (how to choose key phrases correctly, evaluate advertising budget, create a group of advertisements, etc.).
- Recordings of webinars, which show ways of solving specific problems.
- Recordings of conferences on general advertising strategies.
Company promises to update the educational content regularly, offering videos from webinars, online courses, workshops and conferences. Future will show whether the new channel will become a popular resource for Internet marketing specialists.