SMM Strategies for Different Generations
Creating the content, you need to have a clear understanding of not only the interests of the audience, but also its age group. Some 5-10 years can be crucial: the thing that one will take with enthusiasm, others will not appreciate. Consider SMM-strategies for three age groups: Gen Zers, Millennials and Gen Xers.
They are teenagers of 12-17 years old, who cannot imagine their life without the Internet. According to Pew Research, 95% of them are constantly online, 81% use social networks. Popular platforms include Snapchat, YouTube, Facebook, Instagram, and VKontakte for Russian-speaking audience.
How to get Gen Zers interested?
- Use visual platforms
- Start online broadcasting
- Reduce the volume of texts, make them bright
- Have a dialogue with the audience
- Use user-generated content
- Engage opinion leaders such as video bloggers
They are approaching the age of 30 years and becoming more financially reliable. They use social networks most actively. For example, 88% of American Millenials get their news from Facebook (according to American Press). Other popular platforms are VKontakte, Instagram, Twitter, Pinterest.
How to get Millenials interested?
- tell stories using visual content
- provoke discussion of current trends
- upload videos with instructions, master classes and checklists
- give the floor to the representatives of brands
People born in the late 60's or early 70's are actively exploring the Internet. In the US, representatives of Gen Xers are the most active buyers of online shops. They spend 1930 dollars annually doing online shopping (according to Business Insider). The most popular platforms are Twitter, Pinterest, Facebook, and Odnoklassniki (in Russia).
How to get Gen Xers interested:
- Start a blog and update it with small posts
- Offers useful informative articles
- Direct them to your website providing links in social networks