How social networks change brand strategies: 6 main aspects
A decade ago SMM was unessential part of company’s marketing strategy. Today everything has changed: high quality content of social networks will help you to succeed on the market. There are six main aspects of social networks that are essential for your marketing strategy.
1. Advertising campaigns
There are several reasons why social network is a perfect platform for advertising campaigns. They include targeting, relatively low cost of advertising and access to ROI in order to test the efficiency of various ads.
2. Influence marketing
Today, modern idols live in social networks, that’s why such platforms are the perfect choice for influence marketing. They allow you to connect with the audience taking into account its interests.
3. Platform for experiments
Well-known brands are trying out their new ideas in the social networks, deciding which of them resonate with the target audience. Instagram can be considered as one of the most creative laboratories of modern times and Snapchat – as a perfect site to experiment with moving images.
4. New type of content
When developing the content, first of all brands are turning to social networks and mobile platforms. Vertical images, live video and podcasts prevail in the sector, sparking the interest of the audience and providing the company with a feedback.
5. “Social hearing”
Successful companies not only monitor references to the brand in social networks, but also analyze the received information. For example, when Coca-Cola found out that name of the brand is often used together with word ‘pizza’, it has increased the number of agreements with cafes and other facilities, which serve it. Social hearing can help you to get a lot of useful information about your company.
6. Regulation of interaction with customers
Social networks give an opportunity to answer clients’ questions quickly and work with negative comments in order to boost brand’s position. Dissatisfied customer is your main source of information for self-improvement.
Соцсети позволяют оперативно отвечать на вопросы клиентов и работать с негативными обращениями, чтобы укрепить позиции бренда. Недовольные покупатели — ваш главный источник самосовершенствования.