How to increase page organic reach on Facebook
Recent update of Facebook algorithms encourages increasing the amount of children photos and funny posts and decreasing the amount of companies’ advertising news in news feed. One should increase organic involvement figures in order to such changes have no negative impact on business. We offer you 5 ways to increase a page organic reach.
1. Audience targeting
Organic targeting setting on Facebook is free and allows to adjust posting for certain groups of people interested in thematic. Due to this tool, the news will reach a certain audience and won’t be shown to those who are not interested in.
2. “Unicorns” and “donkey” posts
To determine efficient content, pay attention to an involvement figure of your posts. Successful posts that are reposted and collect likes can be conditionally called “unicorns”. “Donkeys” are posts with an average involvement figure. “Unicorn” materials should be preferably posted at the very beginning of a public page in order to gain more audience interest. The organic involvement of posts can be easily tested using Twitter. Twitter Analytics allows to check the most efficient posts. Probably, they will be popular on Facebook as well.
3. Use advertising to increase involvement
Post Engagement Ads is a special advertising format for Facebook.
If you post the news only on the wall, probably, around hundreds of people will see it. Paid promotion will allow to increase this figure up to thousand. If someone reposts the news, the amount of audience will be increased.
4. Engage involved subscribers
You can expand the page audience by asking people to like the page. You should ask them to click on special “Like” button. The reach increases by 15-20%.
5. Post video content
Social network users watch around 8 billion videos per day. Adding video to the marketing strategy will allow to improve involvement.
It’s not that easy to achieve the organic audience reach. You should take a graded approach to posting and optimize posts as much as possible.