Efficient banner advertising: creation in 4 steps

BBDO specialists have analyzed their experience and experience of 28 advertising agencies in order to determine components of efficient banner advertising. Their tips allow to capture its full benefits.  

1. Reduce text up to 5-10 words

Generally, users look at a banner not longer than 1-2 seconds and can read less than or equal to 5 words per second (according to Miyata). It means that the text should consist of 10 words at most and be easily remembered.        

2. See banners as a branding tool

Users pay little attention to banners and billboards. Such advertising is rather a way to increase brand recognition than to attract people on your website. 

3. Forget about native format 

Native format is a bad idea for banners. They should be definitely identified as advertising. They should include the name of your brand, company’s logo and product image.  

4. Keep a single style

Banners being a branding tool, they should be made in a single style. Colors, printing types and themes should be the same in order to trigger associations with the brand.