5 recipes for successful content management in social media
Social networks represent the largest platform for content management. According to data from Curata, 76% of marketing specialists share content in social networks.
A correct strategy of content management allows:
- increasing brand recognition;
- strengthening thought leadership;
- increasing traffic and engagement;
- fulfilling all these tasks with minimum expenditures.
You will find information on building a content management strategy in our article.
1. Define goals and target audience
Content management should have the same goals as your general marketing strategy. You should answer the main question: what do you need it for? What do you want to achieve first of all?
Adequate definition of your target audience influences the choice of relevant materials for publication.
2. Comment the content
Adding your own commentaries to publications is a necessary condition of efficiency. If you want to become a thought leader, tell people why this material is important, why it drew your attention. It is also a good idea to prompt the audience to discuss it.
Simple reposts don’t give good results.
3. Use multimedia
Video content attracts 300% more traffic than a text (according to data from MarketingSherpa). Infographics gathers 832% more reposts than texts and photos (according to Social Times). It means that you need to have diversified multimedia content.
4. Monitor trends
Popularity in social media is an extremely unpredictable phenomenon. Just think about the last year’s story with the blue-black or white-gold dress or Gangnam Style video. Therefore, you should monitor popular trends and use them in your strategy.
5. Use content that speaks of your brand
Content shouldn’t be fully dedicated to your brand, but there should a sufficient number of posts about your company.
News from your website, interesting articles and reviews of your company – all of it has to be part of your content management strategy. The more people find out about you, the better.