Results of SNCE 2013

ARTPLAY Design Centre in Moscow has hosted on April 11-12 the First Exhibition of Social Media, Applications and Marketing SNCE 2013. Two days of total immersion in specifics and nuances of social media, figures and secrets of market leaders, interactive communications, unlimited development possibilities both for first-time teams and industry professionals. According to Runet-ID 1298 persons visited SNCE.

Big companies which have taken their niches at social media market as well as sufficiently young projects tending to display themselves can be marked out as exhibitors. The following companies were among participants: M-Liner, Wobot, LifePay, 1С-Bitrix, AdLabs, YouScan, ePayService, Tinkoff Digital, NOW.RU, Evrika, Articul Media Group, JagaJam, etc. From the point of view of the participating companies, SNCE has become a place to find interesting partners, clients and investors which will give teams a possibility to grow, develop and enter international foreign markets.

«SNCE for us is a chance to meet our competitors, extend base of clients and learn the latest tendencies firsthand. Presence of clients, agencies and grounds in one place makes it possible to look at topical subjects from different points, and study the problems which are available at the moment. Let the exhibition broaden, and if that is so then we will see here new agencies and new participants next year», —Stepan Vyalcev and Sofia Shishkina, exhibitors and speakers from the M-Liner communication group.

The SNCE conference which took place as part of the exhibition gathered 54 experts, over 400 visitors in two workshops — «SMM direction» and «Social applications and games» , revealed urgent problems of business project monetization through social networks, new tools and directions in SMM-marketing, interesting cases from best market members; among them are: Damir Khalilov, CEO of GreenPR, Mike Litson, head of iGaming and Blueclaw affiliate (England, London), Vitaliy Bikov, CEO of the Red Keds, Alexander Kruglov, evangelic of «VKontakte», Roman Novikov, head of game direction of «Moj Mir» project, Dmitry Voskresenskiy, digital strategist at Grey, etc.

«I have very pleasant impressions of the event organization. Judging by what I have had time to see, SNCE in future should do more conference flows, since really a lot of different information is available at media market and in future it only will grow in number», — Alexander Kruglov, evangelic of «VKontakte».

«The more communication will be between market professionals, the more frequent new ideas will be born. I would like to see such grade of communication next year, which has been created by the event organizers today», — Roman Novikov, head of game direction of «Moj Mir» project.

According to the inquiry of the conference visitors the following reports were the most impressive and memorable:

• April 11, Hall 1: «SMM-direction» — «What goes wrong with social networks and marketing in them» by Dmitry Voskresenskiy, Grey; Hall 2: «Social applications and games» — «How become TOP-1 at AppStore having a shoe-string budget» by Alexander Nosov, Aviasales.

• April 12, Hall 1: «Radio «Captain Evidence»: what should be taken notice of when running a page in FB» by Andrey Volkov, GRAPE; Hall 2 — «Use and actuality of mobile applications in small and middle business» by Vyacheslav Semenchuk, My-Apps.

 «Social media in Russia are growing. Their volume and influence are increasing each day. People are getting more and more mobile. So I would like to wish the SNCE conference development and prosperity, as perfection has no limits», — Alexander Nosov, Social Media Manager at Aviasales.

Arrangement of Speed Dealing stage which was a new format for investors and startups meetings became an interesting experiment for the event. During two exhibition days at SNCE representatives of startup projects were trying to reveal the most attractive sides of their ideas within 8 minutes only in live one-on-one meetings. Investment and venture companies were represented by:

• Yevgeny Leonov and Rostislav Chekmarev, — Renatus Company (Ukraine);

• Ekaterina Momot, — Venture Fund Life.SREDA;

• Alexey Tel’nov and Daniil Grizenkov, — iTech Capital;

• Vasily Shalaev, — Softline Venture Partners;

• Alexander Zaitsev, — TDVF Investment;

• Maria Netaeva, — Global TechInnovations;

• Ekaterina Klink and Leonid Delitsin, — FINAM GLOBAL Investment Fund;

• Daniil Grizenkov, — ITCAP.

«Speed Dealing was lasting longer than it had been supposed as the stage attracted a great number of startups. As for a person who was well familiarized with the market of new projects it was really nice to be surprised with new wave I met there. Continue in the same spirit. SNCE has to gain in turns and become annual», — investment analyst of Life.Sreda Ekaterina Momot shared her impressions of «fast deals nook».

According to appraisals, about 4 most prospective business projects which will be surveyed in detail later were marked out in the judgment of ventures.  Startups got qualitative feedback in return —valuable advices and impartial assessments from experts and, what is of more importance, meetings and contacts.

Organizing Committee of SNCE thanks for assistance in arrangement of Speed Dealing to Boomstarter, Pruffi, RIS Ventures, GreenfieldProject.

Summarizing the conference exhibition Social Networking Congress & Expo one can say with certainty that the event was of great success and results for everybody!

SNCE in Russia had really exponential level. We met like-minded persons there. We are going to visit the exhibition surely next year and hope that we will be able to share experience and give advices by ourselves!» — SNCE visitors stated.

In 2014 SNCE will rejoice with more informative and impressive conference program, extension of Speed Dealing stage, new interactive areas and competitions.

SNCE Exhibition got to become a perfect platform for new ideas and decisions as well as a bright evidence of the fact that business in social media was getting more updated every day gaining new qualitative content.

Organizers of Social Networking Congress & Expo are thankful to the participants and partners for their support and partnership, and invite to participation next year!